Little Bro’s new ad

My lit­tle brother Matt is an inter­net entrepreneur.


Matt at our brother Peter’s high school graduation.

At 17, he is launch­ing his sec­ond sea­son of apparel for freestyle skiers on his site, EC Head­wear. This all started when my mom got him cro­chet nee­dles and yarn for Christ­mas. He imme­di­ately started crank­ing out hats and sell­ing them to his bud­dies. After sev­eral months of spend­ing all his free time cro­chet­ing, it occurred to him that he should out­source. Matt placed an order for sev­eral thou­sand hats from a fac­tory in China. Now, he is expand­ing the prod­uct line to gloves and shirts. One of his first invest­ments was a dye-cut sticker printer. He used his sticker machine to make sev­eral thou­sand stick­ers for Freeskier Mag­a­zine in exchange for a full page ad (value $7,000). Now, it’s time for another ad and he wants Big Sis’ help with the pho­tog­ra­phy. This is the mes­sage I got:

Mom had the idea of you com­ing home one week­end and doing a pho­to­shoot for my new Freeskier ad. She said you could pro­lly use it for some class. Any interest?

My response:

As I have changed depart­ments at school, com­mer­cial pho­tog­ra­phy no longer serves as home­work assign­ments. Thank good­ness. If you can make me one of these, I might con­sider it a fair trade though: http://macs.hackaday.com/2007/06/26/nes-lightgun-wiimote-mod/


From Hack a Day.