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	<title>Ida C. Benedetto &#124; Media Strategist, Producer, Documentarian &#124; Blog</title>
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	<link>http://blog.idaimages.com</link>
	<description>Blog of Ida C. Benedetto, Brooklyn based media strategist and producer who works with visual media and digital technology to foster storytelling, collaboration and diversity.</description>
	<lastBuildDate>Wed, 25 Jan 2012 16:49:22 +0000</lastBuildDate>
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		<title>Space Cruiser Trailer</title>
		<link>http://blog.idaimages.com/2012/01/25/space-cruiser-trailer/</link>
		<comments>http://blog.idaimages.com/2012/01/25/space-cruiser-trailer/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 16:49:22 +0000</pubDate>
		<dc:creator>idaimages</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[babycastles]]></category>
		<category><![CDATA[planetarium]]></category>
		<category><![CDATA[video game]]></category>

		<guid isPermaLink="false">http://blog.idaimages.com/?p=2368</guid>
		<description><![CDATA[Space Cruiser is a cooperative mission-based game centered around navigating around a fictional universe, designed for 100–200 participants to be installed at Hayden Planetarium of the Museum of Natural History for night on January 26th, 2012. The game is being put on by Babycastles, designed by Ivan Safrin. I made this trailer from my footage [...]]]></description>
			<content:encoded><![CDATA[<p>Space Cruiser is a cooperative mission-based game centered around navigating around a fictional universe, designed for 100–200 participants to be installed at Hayden Planetarium of the Museum of Natural History for night on January 26th, 2012. The game is being put on by <a href="www.babycastles.com">Babycastles</a>, designed by <a href="http://www.ivansafrin.com/">Ivan Safrin</a>.</p>
<p>I made this trailer from my footage of the amazing playtest last night.</p>
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<iframe src="http://player.vimeo.com/video/35619973?title=0&amp;byline=0&amp;portrait=0" width="596" height="335" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
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<p></p>
<p>The game imagines the planetarium as a large, player-controllable spacecraft.  A multi-player control deck at the center of the theater will offer a small crew the chance to navigate the spacecraft together, piloting through treacherous asteroid belts.  The crew is an unassigned, free-form team that works together to pilot the spaceship, with various parts of the ship spread out over the theater while being guided by a on-board computer system that is voiced by Stephin Merritt of the Magnetic Fields. For the one time event, Greg Fox will play a live sound track. All space ship modules have been hand made by Mike Anderson.</p>
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		<title>Where Conversations Help Us See</title>
		<link>http://blog.idaimages.com/2012/01/22/bagnewssalon-recent/</link>
		<comments>http://blog.idaimages.com/2012/01/22/bagnewssalon-recent/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 01:41:46 +0000</pubDate>
		<dc:creator>idaimages</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.idaimages.com/?p=2357</guid>
		<description><![CDATA[The BagNewsSalon, a program of BagNewsNotes, brings together the world’s leading photojournalists, visual academics and other informed observers to understanding how the visual media frames the key social and political events of the day. I have had the pleasure of producing the online Salons for several years now. With new partnerships and technology platforms, the [...]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.bagnewsnotes.com/salon/">BagNewsSalon</a>, a program of <a href="http://www.bagnewsnotes.com">BagNewsNotes</a>, brings together the world’s leading photojournalists, visual academics and other informed observers to understanding how the visual media frames the key social and political events of the day. I have had the pleasure of producing the online Salons for several years now. With new partnerships and technology platforms, the series has really taken off. Given the depth of insight produced during the 90-minute conversation, we’ve made a concerted effort to make archives of the salons available at the BagNews site.</p>
<p><span style="text-decoration: underline;"><strong><a href="http://www.bagnewsnotes.com/2011/05/salon-bin-laden/">The Fall of Bin Laden Salon</a></strong></span></p>
<p><img class="alignnone" title="Bin Laden, News" src="http://www.bagnewsnotes.com/files/2011/05/6-Marines-Afghanistan-Obama-announcement-600x399.jpg" alt="" width="435" /></p>
<p><em>Photo by Bay Ismoyo/Getty Images</em></p>
<p>Upon the death of Bin Laden, we looked at photographic coverage of both the compound where Bin Laden was killed and the reaction to the news globally. Images of screens, newspapers and people watching revealed how much the event was a global media phenomenon. [ <a href="http://www.bagnewsnotes.com/2011/05/salon-bin-laden/">Archive of The Fall of Bin Laden Salon</a> ]</p>
<p><span style="text-decoration: underline;"><strong><a href="http://www.bagnewsnotes.com/2011/10/visual-framing-of-the-great-recession/">The Great Recession Salon</a></strong></span></p>
<p><img class="alignnone" title="Recession" src="http://www.bagnewsnotes.com/files/2011/10/01-Williams.jpg" alt="" width="435" /></p>
<p><em>Photo by Michael Williamson/The Washington Post</em></p>
<p>The Great Recession was a largely invisible event, so the salon discussion revolved around how it was rendered visual through depictions of loss, destitution and perseverance. [ <a href="http://www.bagnewsnotes.com/2011/10/visual-framing-of-the-great-recession/">Archive of The Great Recession Salon</a> ]</p>
<p><span style="text-decoration: underline;"><strong><a href="http://www.bagnewsnotes.com/2011/11/bagnewssalon-occupy-wall-street/">Occupy Wall Street Salon</a></strong></span></p>
<p><img class="alignnone" title="OWS" src="http://www.bagnewsnotes.com/files/2011/11/08-pepperSpray-600x400.jpg" alt="" width="435" /></p>
<p><em>Photo by Louise Macabitas/Reddit</em></p>
<p>For a Salon on Occupy Wall St, we drew from a broad range of sources to look at how image making and circulation became central to the most successful social movement in the United States in recent memory. [ <a href="http://www.bagnewsnotes.com/2011/11/bagnewssalon-occupy-wall-street/">Archive of the Occupy Wall Street Salon</a> ]</p>
<p><span style="text-decoration: underline;"><strong><a href="http://www.bagnewsnotes.com/2012/01/bagnewssalon-campaign-mania/">Upcoming: Campaign Mania Salon</a></strong></span></p>
<p><img class="alignnone" title="Campaign Mania" src="http://www.bagnewsnotes.com/files/2012/01/test-600x411.jpg" alt="" width="435" /></p>
<p><em>Photo by Jewel Samad/Getty Images</em></p>
<p>For the upcoming Salon on the Presidential Campaign, the panel will discuss what photos imply about the campaign, as well as the depth, breadth and nature of the media’s visual coverage. I hope you can <a href="http://www.bagnewsnotes.com/2012/01/bagnewssalon-campaign-mania/">join us on January 29th</a>.</p>
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		<title>Babycastles’ Raw Beauty</title>
		<link>http://blog.idaimages.com/2011/11/10/babycastles-raw-beauty/</link>
		<comments>http://blog.idaimages.com/2011/11/10/babycastles-raw-beauty/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 14:05:46 +0000</pubDate>
		<dc:creator>idaimages</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[285 kent]]></category>
		<category><![CDATA[babycastles]]></category>
		<category><![CDATA[independent games]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://blog.idaimages.com/?p=2345</guid>
		<description><![CDATA[Between making the Games For Change Festival happen in June and subsequent international adventures, my blog fell by the wayside. I’ve got a list of at least 15 possible posts to write. Daunting! So let’s get started the easy way and post some video. Here is raw footage I shot at two recent Babycastles events. [...]]]></description>
			<content:encoded><![CDATA[<p>Between making the <a href="http://gamesforchange.org/festival2011/">Games For Change Festival</a> happen in June and <a href="http://twitter.com/#!/idaimages/status/96826321228931072">subsequent international adventures</a>, my blog fell by the wayside. I’ve got a list of at least 15 possible posts to write. Daunting! So let’s get started the easy way and post some video. </p>
<p>Here is raw footage I shot at two recent <a href="www.babycastles.com">Babycastles</a> events. Babycastles is an independent videogame arcade production group and general pervayor of independent game culture. As the Babycastles Archivist and Documentarian, capturing video of events is only a small part of my responsibilities, but it’s definitely the most fun part. Babycastles enthusiasts far and wide are enjoying the unedited takes of events.<br />
</p>
<p><h4><strong>QWOP THE SCREEN ⋰ Highly Physical Videogames</strong></h4>
<p>A collection of highly physical videogame installations. Games that deliberately make it awkward to see the screen, as well as games that get rid of screens entirely. This was the funnest Babycastles opening I remember. Curated by Doug Wilson, Bennett Foddy, and Matt Parker. October 7th, 2011 at 285 Kent Ave.</p>
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<p><h4><strong>BABYCASTLES 285 KENT CLOSING PARTY</strong></h4>
<p>The party celebrates the the arcade’s six-month run in Williamsburg on November 4, 2011. Babycastles is not over. It’s just transforming. The night featured performances by Inspectah Deck and Colt Seavers of the Wu Tang Clan, Ava Luna and DJ Dog Dick. A tournament of J.S. Joust was played. The winner took home a copy of Katamari Damacy signed by Keita Takahashi. Games produced by the Parsons/Babycastles Game Jam were available to play. Minorities could sign up as bone marrow donors as part of the “Amit Gupta Needs You” campaign.</p>
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		<title>Games For Change Festival Line-Up</title>
		<link>http://blog.idaimages.com/2011/04/28/games-for-change-festival-line-up/</link>
		<comments>http://blog.idaimages.com/2011/04/28/games-for-change-festival-line-up/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 12:23:50 +0000</pubDate>
		<dc:creator>idaimages</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[festival]]></category>
		<category><![CDATA[games for change]]></category>
		<category><![CDATA[social impact games]]></category>

		<guid isPermaLink="false">http://blog.idaimages.com/?p=2316</guid>
		<description><![CDATA[We announced the Games For Change Festival line-up earlier this week with Vice President Al Gore, Pulitzer Prize winning author and business women Sheryl WuDunn and legendary game designer Jesse Schell as some of the leading speakers so far. I was brought on as festival program manager to help make this program happen. Games for Change is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.idaimages.com/wp-content/uploads/2011/04/g4clogo.jpg"><img class="alignleft size-full wp-image-2319" title="g4clogo" src="http://blog.idaimages.com/wp-content/uploads/2011/04/g4clogo.jpg" alt="" width="200" height="200" /></a>We announced the <a href="http://gamesforchange.org/festival2011/">Games For Change Festival</a> line-up earlier this week with Vice President Al Gore, Pulitzer Prize winning author and business women Sheryl WuDunn and legendary game designer Jesse Schell as some of the leading speakers so far. I was brought on as festival program manager to help make this program happen. Games for Change is the leading global advocate for supporting and making games for social impact. The Games for Change Festival is the largest gaming event in New York City and the only international event uniting “games for change” creators, the public, civil society, academia, the gaming industry and media. This year’s festival will take place at NYU from June 20-22nd.</p>
<p>The most enjoyable part of this work for me is learning about the innovative collaborations, platforms and funding models that have emerged in recent years to make social impact games a reality. I’m building a program that will make these developments transparent to festival attendees interested in embarking on similar projects. This will be the 8th Annual Festival, and never before has there been such enthusiasm for games making a real world impact. The opportunities to produce social impact games are mushrooming. The 8th Annual Games For Change Festival will be the best opportunity to find out what has worked, what hasn’t and where all this is heading.</p>
<p>There has been a lot of great coverage of the festival line-up so far. One of my favorites comes from <a href="http://www.gamertagradio.com/new/2011/04/8th-annual-games-for-change-festival/">GamerTag Radio</a>. Here’s what they have to say about Games For Change:</p>
<blockquote><p>It’s a shame that often, when popular media covers the gaming industry, they can only point fingers and find fault with our beloved past-time. Can violent games be harmful? Sure…maybe. But are groups like Games for Change using the positive aspects of gaming to impact the world? Absolutely.</p></blockquote>
<p>Check out <a href="http://gamesforchange.org/festival2011/">the festival site</a> for more information on the program and to register. The full press release on the line-up is available <a href="http://gamesforchange.org/festival2011/press_releases/8th-annual-games-for-change-festival-opens-in-nyc-june-20th-with-vice-president-al-gore/">here</a>.</p>
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		<title>BagNews Salon Archive for “Assignment Egypt”</title>
		<link>http://blog.idaimages.com/2011/04/19/assignment-egypt-salon-archive/</link>
		<comments>http://blog.idaimages.com/2011/04/19/assignment-egypt-salon-archive/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 02:37:33 +0000</pubDate>
		<dc:creator>idaimages</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bagnews]]></category>
		<category><![CDATA[egypt]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://blog.idaimages.com/?p=2300</guid>
		<description><![CDATA[I’m a little late posting this over here, but the archive for the most recent BagNews Salon “Assignment Egypt,” which I produced, is up. Photographers and visual academic discussed news photos of Egypt’s 18-day revolution. Check it out over at BagNews. As always with the Salons, when you get a group of visually adept people discussing a small selection of [...]]]></description>
			<content:encoded><![CDATA[<p>I’m a little late posting this over here, but the archive for the most recent BagNews Salon “Assignment Egypt,” which I produced, is up. Photographers and visual academic discussed news photos of Egypt’s 18-day revolution. Check it out over at <a href="http://www.bagnewsnotes.com/salon/">BagNews</a>.</p>
<p>As always with the Salons, when you get a group of visually adept people discussing a small selection of charged photos, amazing insights result. Below are a few of my favorite quotes from the salon. Read more quotes in the <a href="http://www.bagnewsnotes.com/2011/04/archive-assignment-egypt/">archive post</a>.</p>
<p> </p>
<p>“This image shows us the level of commitment. Everyone here is willing to be vulnerable and confront the reality of the powers that are beyond them entirely.”</p>
<p>- Michelle Woodward, Photo Editor for Middle East Report</p>
<p><a rel="attachment wp-att-23419" href="http://blog.idaimages.com/?attachment_id=23419"><img title="2-Tank Tahrir Laura El-Tantawy" src="http://www.bagnewsnotes.com/files/2011/03/2-Tank-Tahrir-Laura-El-Tantawy-600x398.png" alt="" width="300" /></a><br />
<em><strong>Laura El-Tantawy / Burn Magazine</strong> – Egyptian anti-government protesters sleep on the tires of a military tank stationed on Tahrir (Liberation) Square</em>.</p>
<p> </p>
<p>“This is a corollary to the tanks in the square. It’s like they are saying, ‘You’re got your tanks, we’ve got Facebook.’ they even made it out of rocks, the same rocks that a couple days later or a couple days before became projectiles.”</p>
<p>–Michael Shaw, Editor at BagNews</p>
<p><img class="alignnone" title="facebook" src="http://www.bagnewsnotes.com/files/2011/03/5-Facebook-NYTimesTaraTorasWhitehill2-6-600x399.png" alt="" width="336" height="223" /></p>
<p><em><strong>Tara Todras-Whitehill / Associated Press</strong> – Anti-government protesters take pictures of protest art in Tahrir Square, the center of anti-government demonstrations, in Cairo, Egypt, Sunday, Feb. 6, 2011.</em></p>
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		<title>SXSWNYC @ Purpose</title>
		<link>http://blog.idaimages.com/2011/03/16/sxswnyc-purpose/</link>
		<comments>http://blog.idaimages.com/2011/03/16/sxswnyc-purpose/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 18:50:26 +0000</pubDate>
		<dc:creator>idaimages</dc:creator>
				<category><![CDATA[activism]]></category>
		<category><![CDATA[inside out project]]></category>
		<category><![CDATA[purpose campaigns]]></category>
		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[sxswnyc]]></category>
		<category><![CDATA[youth media]]></category>

		<guid isPermaLink="false">http://blog.idaimages.com/?p=2257</guid>
		<description><![CDATA[Some of the fine folks at Purpose, an agency that builds 21st century movements, decided to do something about their angst over not making it to Austin for SXSW Interactive. They put together an alternative SXSW NYC at their offices last Friday. I had the opportunity to present a snappy, 5-minute talk on insights I [...]]]></description>
			<content:encoded><![CDATA[<p>Some of the fine folks at <a href="http://www.purpose.com/">Purpose</a>, an agency that builds 21st century movements, decided to do something about their angst over not making it to Austin for SXSW Interactive. They put together an <a href="http://sxswnyc.eventbrite.com/">alternative SXSW NYC</a> at their offices last Friday. I had the opportunity to present a snappy, 5-minute talk on insights I developed working with <a href="http://www.suddenflowers.org/">Sudden Flowers Productions</a> in Ethiopia. </p>
<p><img src="http://blog.idaimages.com/wp-content/uploads/2011/03/IdaPresents-JonathanYstad-.png" alt="" title="IdaPresents-JonathanYstad" width="450"  /><br />
Photo by <a href="http://www.geminijono.com/geminijono/Home.html">Jonathan Ystad</a>.</p>
<p>Check out the presentation below. Other presenters included <a href="http://www.tedprize.org/">TED prize</a> producer Bonnie Calvin, <a href="http://theadventureproject.org/">Adventure Project</a> founder Becky Straw, artist <a href="http://www.ericforman.com/menu.html">Eric Forman</a>, and Purpose strategist <a href="http://leesean.net/">Lee-Sean Huang</a>, among others.  </p>
<p><span id="more-2257"></span></p>
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<p>Purpose had attendees photographed for submission to TED prize winner <a href="http://www.jr-art.net/">JR</a>’s <a href="http://www.insideoutproject.net/">Inside Out Project</a>. Here’s the set of portraits I contributed:</p>
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		<title>Sleep No More</title>
		<link>http://blog.idaimages.com/2011/03/11/sleep-no-more/</link>
		<comments>http://blog.idaimages.com/2011/03/11/sleep-no-more/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 12:31:31 +0000</pubDate>
		<dc:creator>idaimages</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.idaimages.com/?p=2223</guid>
		<description><![CDATA[London based theater company Punchdrunk has transformed an old club in Chelsea into a nightmarish 5-floor labyrinth for their play Sleep No More, a combination of Shakespeare’s Macbeth and Hitchcock’s Rebecca. I’ve been helping to prepare the set, which has given me an inside look at how the best of immersive theater is done. Between the phenomenal [...]]]></description>
			<content:encoded><![CDATA[<p><!-- p.p1 {margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima} p.p2 {margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima; min-height: 15.0px} -->London based theater company <a href="http://www.punchdrunk.org.uk/">Punchdrunk</a> has transformed an old club in Chelsea into a nightmarish 5-floor labyrinth for their play <a href="http://sleepnomorenyc.com/">Sleep No More</a>, a combination of Shakespeare’s Macbeth and Hitchcock’s Rebecca. I’ve been helping to prepare the set, which has given me an inside look at how the best of immersive theater is done. Between the phenomenal set design, intimate and chilling encounters with characters throughout the performance and the well crafted alternate reality game that lead up to the opening, it’s no wonder that Punchdrunk has such a cult following. The experience is addicting. (SPOILER ALERT!)</p>
<p><img class="size-full wp-image-2224 alignleft" title="Screen shot 2011-03-11 at 6.34.08 AM" src="http://blog.idaimages.com/wp-content/uploads/2011/03/Screen-shot-2011-03-11-at-6.34.08-AM.png" alt="" width="166" height="148" />Sleep No More takes place in The McKittrick Hotel. To enter, you go through a pitch black labyrinth which empties out into a 1930s jazz bar. To go beyond the jazz bar, you must put on a traditional Venetian style mask (see a photo <a href="http://victorpineiro.com/sleep-no-more">here</a>) and get on the elevator. The masks help maintain the solitary atmosphere while at the same time making the mask-less actors stand out from the audience members. You are pushed out of the elevator in small groups on different floors.</p>
<p>The opening scene (if you can find it in time from wherever the elevator man dumped you off) is a silent, slow-motion banquet in the ballroom. The tense meal ends with the 12 actors scattering in different directions. The audience scatters, too, as they break into small groups following different characters through the hotel. You must decide who to follow, if anyone.</p>
<div class="full-image"><img class="size-full wp-image-2225 alignnone" title="Screen shot 2011-03-11 at 6.21.29 AM" src="http://blog.idaimages.com/wp-content/uploads/2011/03/Screen-shot-2011-03-11-at-6.21.29-AM.png" alt="" width="596" height="388" /></div>
<p> </p>
<p><span id="more-2223"></span>Since the audience can roam freely, every detail of the set counts. Reading through papers in a desk, turning over discarded toys in a child’s room or examining photographs on the wall reveal depth and complexity in the story. Movement in space can also function as movement in time. Going from an infant’s room to the adjacent graveyard scene with an abandoned black cradle makes it clear that the child didn’t make it. I walked through these rooms just after watching the still-pregnant mother fight with her husband in an elaborate choreographed struggle atop the kitchen cupboards.</p>
<p>This is probably the most ingenious aspect of Sleep No More. The set is non-linear and interactive. Moving through space will move you to different times in the narrative and the more you dig through the set’s details, the more you learn about what is happening. The performance itself, though, is very linear. The impeccable timing of characters crossing paths to speechlessly engage in scenes with one another moves the story along to a dramatic ending. You could be following a character who was just left one scene and see them enter upon another scene in progress with perfect timing to begin an encounter there.</p>
<div class="full-image"><img src="http://blog.idaimages.com/wp-content/uploads/2011/03/Screen-shot-2011-03-11-at-6.21.41-AM.png" alt="" width="596" /></div>
<p> </p>
<p>Here’s an example — at one point, I followed a character into a rave-like bacchanal. After about 10 minutes, he leaves the scene and I along with maybe ⅓ of the audience members watching follow him down the hall to a dark bar. There is a man there alone. The character from the baccanal fights him and, after a long struggle, smashes his head in behind the bar and goes back to the baccanal. Almost the the audience members follow, but three of us stay behind in the bar. A bartender shows up moments later to clean up the mess when suddenly another character with a bloodied face enters from the opposite side of the room and confronts the bartender.</p>
<p>Another example — a man is asleep in a bed.  His lover shows up. They engage in a violent struggle, which the audience members have to constantly shift to avoid. The fight clearly arouses the woman. He leaves in a huff. She undresses and stands crazed on the edge of a full bath tub in the middle of the room. Eventually she puts on a dressing gown. All this time there are muffled thumps and banging on the floor above, and I worry that I am missing something more exciting elsewhere (but what could be more exciting?). Her lover comes back, running, frantic and bloody. He strips and gets into the bathtub to scrub the blood off. She comes to help him.</p>
<div class="full-image"><img class="alignnone size-full wp-image-2230" title="Screen shot 2011-03-11 at 6.21.02 AM" src="http://blog.idaimages.com/wp-content/uploads/2011/03/Screen-shot-2011-03-11-at-6.21.02-AM.png" alt="" width="596" /></div>
<p> </p>
<p>Minute actions and individual encounters heighten the intimacy of experiencing scenes up close and in the round. You can read over a character’s shoulder as he types out a letter or watch every delicate motion of stringing a locket on a chain. The only opportunity to hear a character speak is through a one-on-one encounter if they pull you with them behind a closed door.</p>
<p>And when when it’s all over and you talk with your friends afterword about what you experienced, you won’t believe them and they won’t believe you.  There was so much to see. It was all so spectacular that it’s hard to believe so much transpired in 2 hours.</p>
<p> </p>
<p><!-- p.p1 {margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima} p.p2 {margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima; min-height: 15.0px} -->It’s not surprising that a theater experience like this would have an alternate reality game to promote it. It was called <a href="http://sleepnomorenyc.com/gallowgreen/">Gallow Green</a>. A website of green text on a black background offered Shakespear-like riddles.</p>
<div class="full-image"><img title="Agnes gallowgreen 5" src="http://blog.idaimages.com/wp-content/uploads/2011/03/Agnes-gallowgreen-5.png" alt="" width="596" /></div>
<p> </p>
<p>The discussion boards of Sleep No More’s Facebook Page went wild for a week as players worked through to the puzzles together. Three of the 12 answers were offered up at live events, first one in Boston and then two in New York. One puzzle answer was found in a London cemetery. I kept up with the game and made it out to one of the New York events, which involved procuring protective amulets through individual encounters with an actor near the Central Park Carousel at night.</p>
<div class="full-image"><img title="_MG_9726" src="http://blog.idaimages.com/wp-content/uploads/2011/03/MG_9726.jpg" alt="" width="596" /></div>
<p> </p>
<p>The second New York event entailed a banquet in an abandoned building. That was where new photos of the set were leaked to the public via a USB stick hidden in the loaf of bread (the photos of the set in this post are from that USB stick). The answer to the final riddled served up a phone number where players could leave messages to request a meeting with the Clairvoyant. Three winners were chosen for meetings. Accounts were posted on the <a href="http://www.facebook.com/topic.php?uid=144755362249121&amp;topic=120">Facebook page discussion boards</a>.</p>
<p>I attended a performance on Wednesday night and intend to reread Macbeth before I go to another performance next week. <a href="http://sleepnomorenyc.com/"> Sleep No More</a> is running until mid-April. I couldn’t recommend it more.</p>
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		<title>Online Creative Communities — Factors for Success</title>
		<link>http://blog.idaimages.com/2011/03/09/online-creative-communities-factors-for-success/</link>
		<comments>http://blog.idaimages.com/2011/03/09/online-creative-communities-factors-for-success/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 15:09:21 +0000</pubDate>
		<dc:creator>idaimages</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[creative communities]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[etsy]]></category>
		<category><![CDATA[photoshelter]]></category>
		<category><![CDATA[threadless]]></category>
		<category><![CDATA[vimeo]]></category>

		<guid isPermaLink="false">http://blog.idaimages.com/?p=2173</guid>
		<description><![CDATA[Creative communities online embrace new business models to give makers a means of sustaining themselves financially through their creative output. I had the opportunity to research creative communities for a client project by looking closely at four such communities. Threadless crowdsources trendy t-shirt designs Etsy provides ecommerce tools for crafts people and makers of all [...]]]></description>
			<content:encoded><![CDATA[<p>Creative communities online embrace new business models to give makers a means of sustaining themselves financially through their creative output.  I had the opportunity to research creative communities for a client project by looking closely at four such communities.<br />
<img class="alignright size-full wp-image-2211" title="creativecommunities04" src="http://blog.idaimages.com/wp-content/uploads/2011/03/creativecommunities04.png" alt="" width="146" height="209" /></p>
<ul>
<li><a href="http://www.threadless.com/">Threadless</a> crowdsources trendy t-shirt designs</li>
<li><a href="http://www.etsy.com/">Etsy</a> provides ecommerce tools for crafts people and makers of all stripes</li>
<li><a href="http://www.photoshelter.com/">Photoshelter</a> does something similar for photographers</li>
<li><a href="http://vimeo.com/">Vimeo</a> offers hosting space and distribution tools for video and filmmakers</li>
</ul>
<p>While each of these sites operate in very different markets, they do similar things to sustain the community drawing on their services. Here are some of the practices that make these communities vibrant and productive:</p>
<p><span id="more-2173"></span></p>
<p><strong>1. Embrace the Values that Motivate Creative Production</strong></p>
<p>The values that motivate people to create constitute the most important force bringing the community together. Economic incentives may inspire collaboration and entrepreneurialism, but the resilience of the community is build on personal values that brought people to creative endeavors in the first place. Successful creative communities proudly display those values and develop an aesthetic to communicate them. This is evident both in the kinds of work produced by the community and the auxiliary activities the community embraces.</p>
<p>Three great examples of this include <a href="http://www.etsy.com/storque/craftivism/">Etsy’s Craftivism Blog</a> and <a href="http://vimeo.com/awards">Vimeo’s film festival</a> and <a href="http://www.threadless.com/loves">Thredless Design Challenges</a>.  The opportunities that each of these endeavors offer speak to the unique impetus driving each community.</p>
<p><a href="http://vimeo.com/awards"><img title="VimeoFilmFestival" src="http://blog.idaimages.com/wp-content/uploads/2011/03/VimeoFilmFestival.png" alt="" width="420" /></a></p>
<p><strong>2. Offer Learning Resources and Update Them Frequently</strong></p>
<p><!-- p.p1 {margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima} -->Tutorials and educational features encourage learning and constantly upgrading skills. The educational resources simultaniously lower the barrier to entry by showing novices the way and sets standards high by asking members to constantly improve their skills rather than resting on their laurels.</p>
<p>Two examples of this are <a href="http://www.etsy.com/storque/search/title/shop-makeover/">Etsy’s Shop Makeovers</a> and Photoshelter’s ever evolving and expanding offering of free <a href="http://www.photoshelter.com/help/tut/video">tutorials</a> and <a href="http://www.photoshelter.com/about/webinar">webinars</a>.</p>
<p><a href="http://www.etsy.com/storque/search/title/shop-makeover/"><img title="EtsyShopMakeOver" src="http://blog.idaimages.com/wp-content/uploads/2011/03/EtsyShopMakeOver.png" alt="" width="420" /></a></p>
<p><strong>3. Turn Successes into Role Models to Emulate</strong></p>
<p><!-- p.p1 {margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima} -->Profiles of successful members of the community show what success looks like with insight into the path taken to get there. Such profiles can serve to communicate the value of the community to potential entrepreneurs and creatives. In the case of Threadless, many of their most successful designers used the platform to launch their design careers. This is true with Etsy as well. To deliver value to the community, role models need to get a little vulnerable by showing their process so others can emulate their success. Photoshelter uses webinars and their blog to do this.</p>
<p><a href="http://blog.photoshelter.com/2011/03/how-four-successful-photographers-sell-their-print.html"><img title="PhotoshelterRoleModels" src="http://blog.idaimages.com/wp-content/uploads/2011/03/PhotoshelterRoleModels.png" alt="" width="420" /></a></p>
<p><strong>4. Empower Aficionados</strong></p>
<p><!-- p.p1 {margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima} -->In addition to creating original content such as tutorials and featured success stories, successful creative communities provide tools for aficionados to strut their stuff on their terms for the benefit of the whole community. Sometimes empowering aficionados is as simple as maintaining discussion boards where current issues facing the community can be discussed frankly.  Other times, it entails leveraging the insight of aficionados toward specific projects.</p>
<p>Vibrant message boards abound on these sites, and this is often the place where aficionados make their expertise available. <a href="http://www.threadless.com/blogs/critiques">Threadless Critiques</a> is an example of a specialized message board meeting a specific need of the community. If a designer wants input on their design before submitting it for voting, they can post the current design and get feedback from experienced designers, updating the post with revisions until it’s ready for submission.</p>
<p><a href="http://www.threadless.com/blogs/critiques"><img title="ThreadlessCritiques" src="http://blog.idaimages.com/wp-content/uploads/2011/03/ThreadlessCritiques.png" alt="" width="420" /></a></p>
<p><strong>5. Enable Innovation</strong></p>
<p><!-- p.p1 {margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima} -->Truly productive creative communities will quickly outgrow the forms of creative output that brought them together.  Their collective energy will spawn new business models and products. The community must embrace and innovate on these developments to keep pace with members’ ambitions.</p>
<p>Photoshelter is a prime example of this. They attempted to create a sales service much like a traditional photography agency to represent the photographers using the hosting service.  That effort <a href="http://www.photoshelter.com/about/index/news/20080911">didn’t work out</a>, but Photoshelter continues to roll out new features for different ways to do business, such as WordPress integration through a <a href="http://www.photoshelter.com/mkt/gpp/">partnership with Graph Paper Press</a> and a recently launched <a href="http://www.photoshelter.com/signup/vendor">print order service</a>.</p>
<p><a href="http://www.photoshelter.com/website-examples"><img title="PhotoshelterSiteTemplates" src="http://blog.idaimages.com/wp-content/uploads/2011/03/screen-capture-1.png" alt="" width="420" /></a></p>
<p> </p>
<p>Here, I’ve looked at a small selection of creative communities. Do you know of others that also make use of these methods or that defy them? And what about online collaborations around knowledge production and education? Efforts like <a href="http://www.wikipedia.org/">Wikipedia</a> and <a href="http://p2pu.org/">P2PU</a> seem to be sustained by a different set of factors. How do they compare?</p>
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		<title>Climate Change, Participatory Video &amp; The Red Cross</title>
		<link>http://blog.idaimages.com/2011/01/30/red-cross-pv/</link>
		<comments>http://blog.idaimages.com/2011/01/30/red-cross-pv/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 04:08:53 +0000</pubDate>
		<dc:creator>idaimages</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[climate center]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[participatory video]]></category>
		<category><![CDATA[red cross]]></category>

		<guid isPermaLink="false">http://blog.idaimages.com/?p=2142</guid>
		<description><![CDATA[The Red Cross' Climate Centre ran a participatory video workshop in rural Ethiopia where farmers made short videos on how they confront climate change.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.climatecentre.org/">The Red Cross/Red Crescent Climate Centre</a> asked me to teach participatory video to a community of farmers of Wage Warage in north western Ethiopia this past fall. Justin Benn of <a href="http://www.vivo-media.net/">Vivo Media</a> produced a micro-documentary about the workshop to help the Red Cross reproduce this method elsewhere:</p>
<div class="full-image">
<iframe src="http://player.vimeo.com/video/17926619?portrait=0&amp;color=31A300" width="596" height="335" frameborder="0"></iframe></p>
</div>
<p>The goal of the workshop was to produce inspirational videos to help Ethiopian farmers collaborate with the Red Cross in locally adapting to the risks of climate change. Wage Warage had successfully implemented numerous climate risk adaptation programs over the course of a year with support from the Red Cross. The community was reaping the benefits in the form of better harvests, more stable household incomes and better working conditions, especially for women.<br />
<span id="more-2142"></span></p>
<p>The Red Cross wanted the farmers of Wage Wargaje to demonstrate the benefits of the programs to other Ethiopian farmers so that they would be motivated to proactively confront climate change as well. Ethiopia’s contribution to global climate change is negligible, but devastating droughts and soil erosion are threatening the livelihoods of many rural communities. The Red Cross is trying to prevent humanitarian disasters by teaching the farmers to adapt to the impacts locally. Participatory Video offers a means of creating visual evidence and personal stories designed by Wage Warage to reach farmers like them. They made four short videos in four days. Have a look:</p>
<div class="full-image">
<iframe src="http://player.vimeo.com/video/17920218?portrait=0&amp;color=31A300" width="596" height="335" frameborder="0"></iframe></p>
<p><iframe src="http://player.vimeo.com/video/17923116?portrait=0&amp;color=31A300" width="596" height="335" frameborder="0"></iframe></p>
<p><iframe src="http://player.vimeo.com/video/17930745?portrait=0&amp;color=31A300" width="596" height="335" frameborder="0"></iframe></p>
<p><iframe src="http://player.vimeo.com/video/17917509?portrait=0&amp;color=31A300" width="596" height="335" frameborder="0"></iframe></p>
</div>
<p><strong>What is Participatory Video?<br />
</strong><br />
Participatory Video (PV) is a creative process where a group or community with otherwise limited experience in producing media makes a video. The process of making the video is as important if not more important than the final product. This distinction sets PV apart from documentary film or promotional media. The reason for making the video is often linked with empowerment, be that through articulating concerns to legislators, resolving conflict within the community through a creative process, or reaching out to similar communities through mediated narrative. Participatory Video often happens through a collaboration between outside advocates or media makers and the community. Outside advocates serve as support as the community scripts and shoots their videos.</p>
<p><strong>About The Workshop</strong></p>
<p>The Climate Centre’s Pablo Suarez compulsively experiments with different communication techniques to help students, his colleagues in the scientific community and rural communities in developing countries understand the many interrelated facets of climate change. He put together a team to give Participatory Video a try with Wage Warage in Ethiopia with the support of the International Federation of the Red Cross and the Netherlands Red Cross. With a clear intended audience and desired outcomes that matched up with the strengths of the chosen medium, the project showed a great deal of promise, and I was glad be part of the team as the Participatory Video trainer. It was a pleasure to work with filmmaker Justin Benn to make the workshop a success.</p>
<p>I drew heavily from <a href="http://insightshare.org/">Insight Share’s resources</a> in planning the workshop. Insight Share has some 7 years of experience teaching Participatory Video. The exercises they outline have been tested and refined in diverse contexts. I highly recommend the <a href="http://insightshare.org/resources/pv-handbook">free handbook</a> they provide on their site if you are considering any community media project of this nature.</p>
<p>The workshop ran for four days with three groups of farmers working in teams. The first day and a half of the workshop consisted of introductory exercises with the camera and planning the short videos. The following day and a half consisted of shooting. The last day was given to paper edits and screening raw footage.</p>
<p>Even though the community exists off the grid with no regular access to media beyond radio, let alone the means of producing media, the workshop participants took to the process quickly and confidently. They were grateful for the Red Cross’ efforts and eager to serve as roll models for other communities facing similar problems. By the end of the workshop, the farmers were independently going out to shoot B roll and redo scenes they were unsatisfied with. Everything went remarkably smoothly despite having such a short time to work.</p>
<p><strong>Distribution</strong></p>
<p>The video on fuel efficient stoves was screened at <a href="http://www.cc2010.mx/">COP16</a>. The Ethiopian Red Cross Society is working on distributing the films and integrating them into their training programs, which is invariably trickier than international distribution as I found <a href="http://blog.idaimages.com/2010/10/22/ethiopia-fulbright-summary/">researching Sudden Flowers Productions</a>, a youth film collective in Ethiopia’s capital. The response so far from Ethiopian Red Cross staff has been overwhelming enthusiasm. We are exploring ways to train local Red Cross employees to run Participatory Video programs themselves.</p>
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		<title>And the winner is…</title>
		<link>http://blog.idaimages.com/2011/01/03/and-the-winner-is/</link>
		<comments>http://blog.idaimages.com/2011/01/03/and-the-winner-is/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 16:59:36 +0000</pubDate>
		<dc:creator>idaimages</dc:creator>
				<category><![CDATA[new york city]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[bagnews]]></category>

		<guid isPermaLink="false">http://blog.idaimages.com/?p=2132</guid>
		<description><![CDATA[You guessed it—the radio silence here means I’ve been busy with projects that are either top secret or in their infancy. I can’t wait to share the work I’ve been doing building communities online and researching content for interactive projects. In the meantime, check out this post on BagNews about the wonderful fundraiser they threw [...]]]></description>
			<content:encoded><![CDATA[<p>You guessed it—the radio silence here means I’ve been busy with projects that are either top secret or in their infancy. I can’t wait to share the work I’ve been doing building communities online and researching content for interactive projects. In the meantime, check out <a href="http://www.bagnewsnotes.com/2011/01/bagstravaganza-raffle-winners-and-revelry/">this post on BagNews</a> about the wonderful fundraiser they threw last week, including a photo and video of me drawing the winning raffle tickets.  I used to produce <a href="http://www.bagnewsnotes.com/category/salon/">Salons</a> for BagNews and will again in the near future.</p>
<div class="full-image"><a href="http://www.bagnewsnotes.com/2011/01/bagstravaganza-raffle-winners-and-revelry/"><img class="alignnone size-full wp-image-2133" title="BAGnewsNotes Raffle Winners" src="http://blog.idaimages.com/wp-content/uploads/2011/01/10-12BagStravaganza.jpg" alt="Ida Benedetto draws tickets for the BAGnewsNotes Raffle" width="596" height="681" /></a></div>
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